AI for the Rest of Us — May 2026
This month: what AI actually did for small businesses in April, Steve's take on the biggest AI development worth knowing about, and one tool that is genuinely useful.
## A Note From Steve
[Steve's personal intro — 3-4 sentences. Conversational. What has been on his mind this month. What he has been seeing with clients. Sets the tone for the whole issue.]
This Month's Posts
Everything published on the blog this month, with the key takeaway from each.
Is AI Actually Right for Your Business? Here is an Honest Framework.
The most common thing I hear from small business owners is that AI is for tech people. Here is why that belief is costing you, and a plain-English framework for figuring out whether AI actually makes sense for your situation.
The Biggest Mistake Small Businesses Make With Technology
It is not buying the wrong tool. It is buying any tool before understanding the problem. A pattern I have seen dozens of times in 30 years — and how to break it.
What 30 Percent Time Saved Actually Looks Like for a Small Business
A real story about a business running since 1989, a wall of three-ring binders, and what happened when they finally decided to dip their toes into technology.
You Do Not Need a 50000 Dollar Custom App. You Might Need This Instead.
The spectrum from off-the-shelf to custom build — and how to figure out where your problem actually sits.
Steve's Take — The AI Development Worth Knowing About This Month
[150-200 words. One specific AI development from the past month. Not a news dump — pick ONE thing. Steve's honest opinion on what it means for small business owners.]
Tool Worth Knowing
[Tool Name]
[100-150 words. What it does. Who it is right for. Who it is not right for. What it costs. Steve's honest take including the caveats. Never a vendor pitch.]
One More Thing
[Optional — a short closing thought. A question Steve is thinking about. Something a client said that stuck with him. Keep it personal and brief.]
If someone forwarded this to you and you want to subscribe, you can do that at brincore.com/newsletter.
And if you have a problem in your business that technology might solve — that is exactly what the free conversation is for.
Book a Free Conversation with Steve at brincore.com/contact.
— Steve Denney Brincore | brincore.com
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